What is brand identity?

The visible elements of your brand are what make up its identity. These elements include the logo, design and colours. It is what your brand stands for and how you would like your target audience to perceive it. Brand image is the result of your brand identity, as this is how ...

To achieve better brand awareness, perception, increased website traffic, leads and sales, two methods, in digital marketing, can be used, namely paid advertising and organic marketing. Knowing the difference between these two methods can ensure that you choose the right option for your business.

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