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    Instagram Reels: Most Powerful Tool on Instagram... Why?

    12.11.21 12:57 AM By Gabriel

    Instagram reels are short entertaining video clips created on the Instagram app. The feature allows you to create 15-second multi-clip videos with audio, effects, and various creative tools. These videos can be shared with your account followers in Feeds or if your account is made public, the reels can be shared on the Explore page where you have access to a wider Instagram community.


    Why your business should be using Instagram Reels

    People want to stay informed but they want this information delivered to them in a quick and convenient way. Videos allow for this; however, Instagram takes things to the next level by allowing you to engage with your target audience in a creative and fun way. Using trending sounds also ensures that your messaging is relevant, contributing to more views.

    Since Instagram Reels is a new feature, Instagram will ensure that it prioritises reels. Therefore, it’ll be in your best interest to take advantage of the opportunity to get your brand, business, products and service offering see by Instagram’s large community.

    Additionally, using Instagram Reels allows for more visibility, share-ability (as your content can be viewed and shared over a longer period of time. Your business will also be more discoverable as the Explore page can attract users outside of your existing following. 


    How your business can use Instagram Reels

    Create Instagram Reels to promote your new products. Use trending sounds and creative video editing features to walk people through how your products work. Establish your business as an expert in your industry by addressing your target audience’s pain points for which your products and services can offer a solution to. The reels can be turned into short FAQ clips or simply just how-to videos.

    The reels can also be used to share user-generated content. This can further reinforce how popular your products are and serve as a form of customer review.

    Another way of promoting your business using Instagram Reels is by partnering with influencers who have a large following but are also align to your brand and its values. Collaborating with the right influencers can boost your credibility, build authenticity and at the same time, educate your audience about your brand.

    Creatively display your brand or business’s fun side by posting clips of your team and office space, i.e., “where the magic happens”. What you do to relax, or unwind or show people what a hectic day in the office looks like. Walk them through the production process and show them what it takes to make your amazing products.


    Instagram Reels provides an easy way for your brand and business to grow online. The key is to find the right trending sounds, videos or influencers that resonate with your brand. At YDMA, we do in depth research about your brand, industry, target audience and the latest trends to help you stay relevant in the eyes of your target audiences. Furthermore, we use these insights gathered to inform the content we create for your business. Contact our team to help you execute and effective digital marketing strategy that includes the most creative Instagram Reels that’ll boost your online growth.