You’ll hear a lot about creativity when you start dealing with marketing agencies. They’ll tell you about creative thinking, creative presentation, and creative copy that gets customer’s attention. But creativity shouldn’t be the only result you get. After all, you’re investing a substantial amount ...

We usually think about marketing as a means to get more clients. That's true enough, but there are many more benefits to marketing promotions than just that. Before we begin, let's remember that promotion is only one part of the marketing mix. The whole package consists of Product, Price, Packaging,...