YDMA Group

Knowledge Base

Blog categorized as Knowledge Base

Instagram Reels: Most Powerful Tool on Instagram... Why?

Instagram reels are short entertaining video clips created on the Instagram app. The feature allows you to create 15-second multi-clip videos with audio, effects, and various creative tools. These videos can be shared with your account followers in Feeds or if your account is made public, the reels ...

12.11.21 12:57 AM - Comment(s)
How To Go From SEO (Search Engine Optimisation) To CRO (Conversion Rate Optimisation)

SEO (search engine optimisation) is a process whereby your website rankings are improved to increase the amount of unpaid traffic to your website. This is done by ensuring that your site ranks highly when searched for organically. CRO (conversion rate optimisation), is the continuous testing of your...

12.11.21 12:51 AM - Comment(s)
The Power of Media Marketing

Media is a means of communication through various platforms, from traditional media to the transition of new media. Traditional media includes television, print, radio, to name a few; and new media includes social media and any other form of advertising delivered digitally. Traditional media allows ...

12.11.21 12:50 AM - Comment(s)
How To Develop Mesmerising Brand Identity

What is brand identity?

The visible elements of your brand are what make up its identity. These elements include the logo, design and colours. It is what your brand stands for and how you would like your target audience to perceive it. Brand image is the result of your brand identity, as this is how ...

12.11.21 12:47 AM - Comment(s)
The Difference Between Organic Marketing & Paid Advertising

To achieve better brand awareness, perception, increased website traffic, leads and sales, two methods, in digital marketing, can be used, namely paid advertising and organic marketing. Knowing the difference between these two methods can ensure that you choose the right option for your business.


12.11.21 12:46 AM - Comment(s)